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Is your biggest affiliate your most expensive leak?

Affiliate reports stop at FTD volume. This scorecard rates a partner on what happens after the FTD: retention, real NGR, bonus cost and risk. Then it tells you what to renegotiate.

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No numbers handy? Try a typical profile:

1 The deal

One cohort at a time, e.g. all FTDs this affiliate sent in one month.

FTDs
%

2 The quality

This is where most affiliate reports stop, and where the truth starts.

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3 The risk

Fraud is not traffic. These cut the score directly.

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4 Funnel, retention & risk  PRO · €29/MO

Optional. Fill what you have: the score reweights automatically across filled fields.

regs
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Score your whole affiliate book at once

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New integrations are done freely on our end.
Imported affiliates appear in the comparison table, ranked by score.

Your affiliate's score

Updates live as you type · benchmarks editable in the full model
/100
Enter your numbers. The score, verdict and deal economics update as you type.
Cost 90d
ROI 90d
Payback
See an example diagnosis
Ranked by value: Solid Hybrid first (score 83, ROI +58%, payback 1.9 months, the hybrid deal shares risk and the traffic retains), Revshare Grinder second (score 42 but ROI +76% because the 35% GGR share means cost tracks value), Volume Monster last (score 8, ROI minus 90%, payback 30 months). Volume Monster: the problem is not one KPI, it is the deal. A flat €250 CPA on traffic where only 22% ever deposit again means you pay top rate for bonus tourists. 6% duplicates and 1.2% chargebacks on top. Fix: stop the campaign, claw back confirmed duplicates, and only restart on a 2nd-deposit-qualified CPA at half the rate. Revshare Grinder: quality is mediocre (30% second deposits, 27% bonus cost) but the deal self-corrects. Biggest lever: the rev share is on GGR while bonus cost runs high, so you pay commission on revenue the bonuses destroy. Shift the basis to NGR at renegotiation. Compliance: Volume Monster needs a fraud review before the next invoice (duplicates plus chargebacks plus 78% KYC pass). Nobody else flags. Portfolio: reallocate the Monster's budget to partners with Hybrid's profile. You are buying volume where you should be buying players.

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  • Funnel, retention & risk KPIs: reg-to-FTD, day-30 activity, KYC flag, chargebacks
  • CSV bulk import: score your whole affiliate book in one upload
  • API connection to your affiliate platform (New integrations are done freely on our end)
  • Written diagnosis per affiliate: what to fix and what to renegotiate
✓ Early access: Pro is free while we finish checkout. Step 4 and bulk import are now open above.

Why volume is not quality

An affiliate sending 1,000 FTDs looks great in the monthly report. But if only 1 in 5 ever deposits again, bonus cost eats 38% of deposits, and NGR per player is €25 after 90 days on a €250 CPA, that partner isn't your top performer. They're your most expensive leak.

Scores what matters

2nd deposit rate and 90-day NGR carry the most weight: the two numbers that separate players from bonus tourists.

Understands your deal

CPA, hybrid or rev share on GGR vs NGR: the same traffic can be profit or loss depending on the contract. The tool does that math.

Punishes fake traffic

RG flags and duplicate accounts cut the score directly. Compliance risk is a cost, even when the NGR looks fine.

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